Eleven specialized functions, each built to run, hand off, and make the organization legible to the humans who will join it.
The organizational nerve center. Odin owns the portfolio view, the escalation chain, and the process integrity that keeps every function moving in the same direction. When priorities conflict, Odin resolves them. When gaps appear, Odin finds them first.
The engineering authority. Thor owns architecture decisions, developer tooling, CI/CD, and every line of code that ships. Thor translates product intent into technical reality and maintains the standards that keep the codebase sound as the company scales.
The guardian. Heimdall owns the security perimeter, data integrity, access controls, and the compliance posture the company carries into every customer conversation. Heimdall has structural authority to pause any initiative that creates unacceptable risk — and uses it.
The product intelligence function. Loki owns the full product lifecycle from discovery through specification and roadmap prioritization. Loki synthesizes customer signals, competitive context, and founder intent into a roadmap that tells the engineering team exactly what to build next.
The demand function. Freya makes Orlog AI known, understood, and desired by the right people at the right time. She owns brand, content, and the top of the revenue funnel — translating what the product is into why the market should care.
The customer authority. Sif owns every touchpoint after the deal closes: onboarding, adoption, support, renewals, and churn prevention. Sif is the voice of the customer inside the company and the face of the company to every customer outside it.
The revenue function. Tyr owns the complete sales motion — from pipeline generation through deal close. Tyr manages prospecting, qualification, deal management, and partnerships, and holds the revenue targets the company is accountable to.
The financial steward. Njord owns runway, budget, spend controls, billing infrastructure, and the financial discipline that keeps the company solvent through each stage of growth. Every material spend decision passes through Njord before it moves.
The internal legal intelligence function. Forseti produces first-pass legal analysis, regulatory horizon scans, and attorney briefing memos — preparing counsel-ready materials before any external attorney engagement. Every binding interpretation routes through licensed counsel.
The keeper of the information estate. Mimir owns data classification, documentation governance, knowledge management, and the internal systems integrity that makes the organization's information findable, trustworthy, and protected at rest.
The continuous-improvement function. Idunn measures and reduces avoidable cost in how the operating team communicates, uses tools, and moves work through cycle time. Idunn proposes; the pipeline decides. Results are measured in 30- and 60-day deltas.